How Housing.com’s Acquisition of IREF Ensures Continued Independence

In 2015, Housing.com, one of India’s leading real estate platforms, acquired Indian Real Estate Forum (IREF), a popular online community for property investors and end-users. The acquisition raised questions about the future independence of IREF, given its new ownership by a major industry player. However, Housing.com has made it clear that it intends to maintain IREF’s independence, ensuring that it continues to serve as an unbiased platform for open discussion and information sharing about the Indian real estate market.

Understanding the Acquisition

The acquisition of IREF by Housing.com was a strategic move aimed at enhancing the value offered to its users. IREF, with its vibrant community of real estate enthusiasts, provides a wealth of information and insights about the property market. By integrating IREF into its platform, Housing.com hoped to provide its users with a more comprehensive view of the real estate landscape, helping them make more informed decisions.

Ensuring IREF’s Independence

Despite the acquisition, Housing.com has committed to preserving the independence of IREF. The company understands the value of an unbiased platform where users can freely discuss and share information about the real estate market. Therefore, it has taken steps to ensure that IREF continues to operate independently, with its own separate team and management.

• Housing.com has not interfered with the day-to-day operations of IREF. The forum continues to be managed by its original team, which operates independently of Housing.com.

• The company has also refrained from imposing any restrictions on the content posted on IREF. Users are free to discuss any topic related to real estate, including criticisms or negative reviews of properties listed on Housing.com.

• Housing.com has also ensured that IREF maintains its own separate brand identity. While the forum is now a part of Housing.com, it continues to operate under its own name and logo.

Benefits of the Acquisition

While the acquisition has raised concerns about IREF’s independence, it has also brought several benefits. Housing.com’s resources and expertise in the real estate industry have helped enhance the quality of information available on IREF. The company has also introduced new features and improvements to the forum, enhancing its usability and user experience.

Conclusion

In conclusion, Housing.com’s acquisition of IREF has not compromised the forum’s independence. The company has taken steps to ensure that IREF continues to serve as an unbiased platform for open discussion and information sharing about the Indian real estate market. This commitment to maintaining IREF’s independence reflects Housing.com’s dedication to providing its users with the most comprehensive and reliable information about the property market.